Global Trade & Financing In Asia

Opportunities in Asia

Chances are you are reading this whitepaper on a computer. That computer is a veritable microcosm of Asia: it’s likely that the screen was made in Malaysia, the CPU in Taiwan, the hard drive in Indonesia, the memory in Vietnam, the battery in Thailand, and final assembly was in China. Just a decade or two ago, the only companies that would have dreamt of purchasing parts or goods from emerging market countries such as Vietnam and Bangladesh were enormous global firms. Firms with massive amounts of resources and capital at their disposal, allowing them to offset the risks (and potential losses) of doing business in those countries.

Today, the world is shrinking, partly thanks to better cooperation between emerging market countries, but also in large part due to the rise of technology. Where before only the largest of companies had the resources to conduct business in these emerging countries, today small and medium-sized enterprises (SME) and mid-market enterprises (MME) are taking advantage of the opportunities to purchase and sell in these markets.[1]

The increasing adoption of containerised and intermodal shipping in Asia has allowed even the smallest business to import and export goods to and from emerging market countries in Asia. The normalisation of relations between governments that in the past were hostile to one another, has led to the easing of travel restrictions—fostering the trade of goods, but also enabling services to be offered to (and from) these emerging market countries. The greatest catalyst for the explosion of commerce in these emerging markets is the rise of the Internet, the conduit through which businesses today are able to source new suppliers, secure new clients, and expand their horizons.


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Phillip Silitschanu

About the author

Phillip Silitschanu is the founder of Lightship Strategies Consulting LLC, and Phillip has nearly 20 years as a thought leader and strategy consultant in global capital markets and financial services, and has authored numerous market analysis reports, as well as co-authoring Multi-Manager Funds: Long Only Strategies. He has also been quoted in the US Financial Times, Wall Street Journal, Barron's, BusinessWeek, CNBC, and numerous other publications. Phillip holds a finance, a J.D. in law, and an M.B.A.

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[1] SMEs are defined as companies with turnover of £25m or less, a headcount of 250 employees or less, and gross assets of less than £12.5m. MMEs are defined as companies with turnover of £25m to £500m. Collection, Mid-sized businesses, U.K. Department for Business Innovation & Skills (30 June, 2012),

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